The design of the Purfle rug is obtained by playing with the round GA logo, deconstructed in order to create a repeating geometric module. A thin frame runs on all borders of the carpet, made with loop technique as the background; the repeating design, instead, is made with the cut pile technique, so that it remains more shiny than the other parts and hence more visible even on a tone-on-tone color palette. The carpet is hand-knotted without any child labour.