WHAT IT IS: A new long-lasting, crease-proof liquid eyeshadow for quick and easy eye makeup looks available in sheer shimmers, vibrant chromes and neutral mattes. WHAT IT DOES: This 16HR wear liquid eyeshadow has a lightweight, water-based formula that allows for a seamless and smooth application with instant color payoff. The multipurpose applicator allows for a variety for bold eyeshadow looks, eyeliner, and smoky eye makeup looks—no primer, tools or skills needed. In a study conducted with a panel of 147 women: 97.9% of women agree the color for the product does not fade 95.9% of women agree the product gives a luminous and radiant color. 95.3% of women agree the product is smudge proof 96.6% of women agree the product is lightweight to wear on eyelid SUGGESTED USAGE: For a natural makeup look, apply one layer of any liquid eyeshadow shade to the lids, using the applicator or your fingers for a soft wash of color. For more intense color payoff and bolder eye makeup looks, blend and layer multiple shades and finishes. Add depth by applying deeper shades to the outer-corner of the eye or the crease. Add additional dimension by using light, reflective shades on the inner corner of the eye or on the brow bone. Use the applicator tip and apply along the lash line for the perfect eyeliner look. COMPOSITION:Isododecane, Synthetic Fluorphlogopite, Silica, Talc, Calcium Sodium Borosilicate, Cera Alba / Beeswax / Cire Dabeille, Ci 77891 / Titanium Dioxide, Hydrogenated Coco-Glycerides, Ci 77499 / Iron Oxides, Lauroyl Lysine, Disteardimonium Hectorite, Mica, Ethylene / Va Copolymer, Propanediol, Paraffin, Propylene Carbonate, Phenoxyethanol, Ethylhexylglycerin, Tin Oxide, Ci 77266 / Black 2, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tocopherol.