Armani beauty unveils PRISMA FLASH, the next-generation lip balm that delivers a flash of light, color, and care in one swipe—bringing a new dimension of glossy shine and color impact, encapsulated in a luxurious couture-inspired case. Results: With a single swipe, get an instant radiant flash of light, a vibrant color, and deep lip care. Consumer Benefit: -Glossy shine - One swipe color impact - Caring formula with blueberry oil and squalane Instruction of use: Glide the balm across your lips in a single, effortless swipe to reveal an instant glossy shine and vibrant color impact, leaving lips feeling hydrated and comfortable. Build the intensity by applying a second or third layer. Each swipe amplifies the color saturation and light-refracting shine for an unparalleled dimension of gloss and vibrancy. When applying the 01 "Rose Flash" shade, its unique pH-reactive formula transforms upon contact into a custom rose pink tone created just for you.