A skin-fusing liquid blush that creates a just-pinched cheeks & luminous matte effect. Its watercolor-inspired technology inspired by Armani lipstick formulation combines intense color with lightweight blendability. An optimal balance of color lacquers & high pigments are blended into a water-in-oil emulsion to create a vibrant color payoff in the thin film that seamlessly fuses with skin. This unique and weightless texture stretches into an ultra-thin film without moving makeup and builds infinitely from a natural to more intense flush, lasting up to 12h*. Available in 10 vibrant pick-me-up shades. *Consumer test on 84 women Results: skin-fusing, natural flush, luminous matte, just-pinched cheeks effect, vibrant pick-me-up shades, weightless, blendable, buildable, Consumer Benefit: Vibrant flush of color Up to 12h* all-day wear Blendable & buildable Luminous matte Instruction of use: For a mistake-proof application, use the doe-foot applicator to apply 1-2 dots on each cheekbone. Using your fingertips, gently blend it into your skin until you reach the desired intensity. A little goes a long way. Apply excess formula on your lips for a bitten lip effect. For a more airbrushed finish, use a generous blush brush to diffuse the liquid blush. You can customize Armani’s cheek tint by mixing two shades together. Simply apply one dot of each shade next to each other on the back of your hand or directly on the cheek, then blend them together with a blush brush. This creates a nuanced, unique shade tailored perfectly to the client’s skin tone and desired effect.